Allegro

Central and Eastern Europe’s most popular online shopping platform

Date

Jan 2017

Sector

  • Consumer
  • TMT

Allegro seamlessly connects consumers, merchants and partners to create the most popular CEE marketplace. Close to 20 million active buyers trust Allegro to do their daily shopping across a wide range of categories . But it’s not just buyers who put their faith in the Poland’s largest shopping platform; over 150,000 professional sellers and partners now trade a diverse range of products and brands on Allegro too. Allegro operates Ceneo, a leading price comparison platform in Poland, which has now expanded to five other CEE markets.

When we joined forces with Allegro’s highly experienced management team, our ambition was to establish the company as the best-in-class leader in the online and mobile e-commerce sector in Poland. With our experience in consumer and technology platforms we’ve been able to provide the support and investment to help Allegro modernise its user and merchant experience and introduce a number of innovative products and services including Smart loyalty program and a whole range of consumer-centric fintech products. The company is now well positioned to capture the next wave of growth in online consumer shopping in Poland and beyond.

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