MediMedia

Cinven acquired both Aprovia and MediMedia, the business and healthcare publishing activities of Vivendi Universal, in June 2002. The businesses were operated separately under Cinven’s ownership.

Medimedia was a medical publishing and information company, operating from more than 30 offices around the world and reaching nearly two million healthcare providers at the time of acquisition. It provided patient information and marketing services globally, with approximately 50% of sales from Europe, a further 40% from North America and the remainder from Asia.

Cinven realised its investment in Medimedia through a divestiture programme of the non-core businesses, including Drug Information Systems, Trade Press and Professional Medical Publishing. Following strong organic growth in the core Pharma Marketing business, the final exit was completed in October 2006.