NewDay

NewDay champions credit as a force for good. Operating in both the consumer credit card and partnership credit card markets – with own brand credit cards like Aqua, Marbles and Fluid, and partnership cards with brands like AO, Debenhams and House of Fraser – its products power life and business. NewDay has over 4.7 million customer accounts, making it one of the largest issuers of credit cards in the UK, which in turn is Europe’s largest credit card market.

15 years of customer and market data give NewDay strong underwriting capabilities and support its strong customer advocacy stance. With continued demand for its products, the company is well positioned for future growth. We’re working closely with the management team to focus its investments in growth strategy, transforming digital capabilities, improving customer experience, and strengthening long-term customer relationships.