NewDay is a UK consumer finance company, operating in two segments: (i) Own-brands, providing credit cards to near-prime customers; and (ii) Co-brands, providing credit card products, including branded credit cards and store cards, in partnership with several established retailers such as Amazon, TUI, Debenhams and House of Fraser.

NewDay is an FCA-authorised consumer credit firm and has developed innovative products and features to better meet the needs of both its customers, by responsibly offering them the right credit services, and its partners (including retailers), by providing innovative digital capabilities and data analytics opportunities. NewDay's proprietary credit models draw upon customer and market data that have been gathered over more than 15 years of lending through all phases of the credit cycle.

NewDay, headquartered in London, with additional operations in Leeds, employs more than 800 people.